I'm that person who has a warm fuzzy feeling when I see a hand-rendered typeface, a layout that just 'feels right' or anything that shows some thoughtful and creative minds collaborated to solve a visual problem.
Visual culture surrounds us and influences us. I am inspired by the creative capacity of people to affect one another.
Experience
Art Director / Creative Lead
Wall2Wall Media / Yellow Pages Group
Etobicoke, ON
May 2013 - Present
Manage a team of graphic/production designers on 6 publication titles in the real estate, home decor & residential sector. Handle/direct branding and design concepts for client websites, marketing materials and re-designs of current publications.
Owner & Designer
Designed By Bianca
Hamilton, ON
January 2011 - Present
I work with a variety of clients on projects of many different mediums. I work on branding, print, custom illustration and web. My most recent clients have been Counter Culture Coffee, Pivot Design Agency, AIM (Active Interest Media Publishing), Toronto Media (WagJag).
Graphic Designer
Clean Eating magazine
Robert Kennedy Publishing
Mississauga, ON
August 2011 - May 2013
Clean Eating magazine focuses on healthy eating and recipes that follow the clean eating lifestyle. As a designer I created layouts while working closely with the editorial teams and freelance writers. I was responsible for planning photo shoots and art directing on set while working closely with professional photographers, food stylists and prop stylists.
Instructor / Teaching Assistant
York University
YSDN 2008 Information Design 1
Department of Design
Toronto, ON
January 2011 - April 2011
Instructed, lectured and critiqued a 2nd year design practicum course in the area of data visualization and information design. Guided students through projects with one-on-one critiques and class lectures that focused on key concepts to facilitate direction. Marked and graded all projects and presentations.
Research Assistant / Programmer
York University
Visual Differentiation in Look-alike Medication Names
Toronto, ON
August 2009 - January 2011
Programmed and prepared computer-based study materials in DirectRT experiment software, as well as assisted in the design and preparation of other study materials. Certified by University Health Network to conduct research in the hospital setting and therefore ran the medication study for 6 weeks (testing approximately 100 participants).
Education
Master of Design
York University, Toronto, ON
Title: “Do You See What I’m Saying?
Investigating the Artbitrariness of Letterforms through Typeface Design”
Committee: David Cabianca & Paul Sych
September 2009 - April 2011
Front End Developer
Extraordinaire
HackerYou Toronto, ON
September 2013 - December 2013
Honours Bachelor of Design
York University, Toronto, ON
Summa Cum Laude
September 2005 - May 2009
Organizations / Affiliations
Volunteer Graphic Designer &
Creative Specialist
Media & Public Relations Committee
Hammer City Roller Girls of Hamilton ON
January 2011 - Present
Certificate of Training
UHN Good Clinical Research Principles
University Health Network
Toronto, ON
January 2010
Exhibitions
York University / Sheridan
College Design Show
Wonderlust: A Passionate Curiosity Graduate Show
Steam Whistle Brewery
Toronto, ON
May 2009
Internships
Graphic Designer
Canadian Printers
Hamilton, ON
MAY 2008 - OCTOBER 2009
Assisted in the creation and design of Print Today magazine. Learned about print production, which included prepping for 2-color and 4-color press printing.
Conferences & Presentations
What Stinks? A Presentation on
Waste Management Signs
Guest Speaker - MDES 5104
York University, Toronto, ON
January 2011
Design Biennial
Graduate Symposium
Amateur Vandals: Graphic Interventions in the City
Conference Presenter
North Carolina State University
Raleigh, NC
January 2010
Publications
Urbanicity Newspaper
Featured Article on myself, specifically focusing on my Master of Design Thesis
Hamilton, ON
May 2013
Oxygen Magazine
Featured in the Contributors Section
Adventure Race Feature custom illustrations
July 2013
Verso Magazine
Funiculus Type Treatment
2006 Design Annual
York University, Toronto, ON
Graphic Perspectives, Issue 5
Awards & Honours
W. Lawrence Heisey
Fine arts Award
$4,000 for academic standing in Graduate studies
York University » 2010
Graduate Scholarship
$14,000 for Masters Study entrance
York University » 2009
Continuing Student Scholarship
$900 in recognition of academic standing
York University » 2007
Heinz Jordon Memorial
Scholarship
Received in Bachelor of Design program for outstanding academic achievement
Sheridan College » 2007
